Monarch Beverage CNG

Monarch Beverage CNG

In 2013, Monarch Beverage, of Indiana, began a systematic conversion on their fleet from diesel to compressed natural gas. Compressed natural gas is a cleaner burning, inexpensive fuel alternative that is available in abundance domestically.

Using traditional PR strategies, a campaign was put into place to educate Hoosiers on the benefits of the conversion, both locally and the nation. The campaign generated media coverage and goodwill across the state.